92% of B2B marketers include LinkedIn as part of their digital marketing mix.LinkedIn makes up more than 50% of all social traffic to B2B websites and blogs.There are 87 million millennials on LinkedIn, with 11 million of them in decision-making positions.LinkedIn has a total of 675 million users, 310 million of whom are active on a monthly basis.This means that your ads can reach entry-level professionals, social media influencers, C-level executives, and everyone in between when used correctly. However, LinkedIn’s demographic is growing when it comes to younger businesspeople in a position of power in their companies. This is still partly true, and your ads should reflect your professional standards. It used to be that platforms like Facebook, Instagram, and Reddit catered to most social media users, while LinkedIn was strictly for business professionals. LinkedIn is only starting to thrive in terms of its marketing niche, meaning now is the time to recognize and make use of its advertising potential. Who should use LinkedIn advertising?īefore we get into the details of LinkedIn’s pricing, it’s important to consider what types of businesses benefit most from its ad services. You’ll also understand why LinkedIn is considered a leading platform for B2B lead generation, according to fellow marketers, and how to craft your firm’s best-ever campaign. Curious about starting a marketing campaign on LinkedIn but worried about your budget? Read on to learn more about LinkedIn advertising costs, strategies, and terminology.
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